Have you ever wished you had a crystal ball?
Social listening lets you read the collective pulse of the world, understanding people’s emotions, needs, and conversations as they unfold.
Ever looked up a friend or ex online to see what they’ve been up to? That’s social listening! just on a personal level. Now imagine applying that same curiosity and analysis to brands, events, and competitors.
Social Insights are a window into what people really think, feel, and say online. It helps you answer questions like:
WHO is driving the conversation?
What’s the SENTIMENT beyond negative, neutral, positive?
What LANGUAGE is being used?
How is the conversation shifting OVER TIME?
WHERE is it happening?
And what CULTURAL signals or hidden codes sit underneath the topic?
Social Listening Tools: Brandwatch and Tubular
Services
Real-time Radar
Stay ahead of the moment
Event Monitoring – Capture conversation spikes during launches, conferences, or news events.
Pulse Reports – Agile snapshots for weekly/monthly updates on sentiment and themes.
Insight Labs
Deep analysis that tell the “So What”
Deep Dive Reports – Story-driven research on topics, campaigns, or brands.
Competitor Landscape – Benchmark against peers and uncover market opportunities.
Influencer Map
Know who is shaping the story
Influencer Tracking – Identify, vet, and measure key voices driving conversations.
Brand Vital Signs
Measure the health of your brand over time
Brand Health – Track awareness, sentiment, and emotional drivers across audiences.
Case Studies
From Hangovers to National Pride, Reframing an Energy Drink in South America
Discover how an energy drink, once mainly associated with hangover recovery, transformed its perception by tapping into the deep cultural passion for soccer. Through social listening, we revealed the shift in conversation from casual recovery use to a symbol of national identity and pride. This repositioning connected the brand to a unifying force in South America: the love of the game.
The Rise of “Unplugged Moments” – A 2026 Lifestyle Trend
Through social listening, we identified a growing shift in consumer behavior: the desire to disconnect. In a world of constant notifications, people are craving balance, seeking “unplugged moments” to recharge, reconnect with themselves, and escape digital fatigue. Our analysis showed how this trend is shaping wellness, travel, and brand storytelling, creating opportunities for companies to align with consumers’ need for mindful breaks and offline experiences.
Patient Journey: The Missing Stage of Pharmacist & Caregiver Support
Through social listening, we uncovered a powerful gap in the traditional Alzheimer’s patient journey. While most models focused on diagnosis, treatment, and long-term care, online conversations revealed something different: pharmacists were often the first point of contact for families noticing early symptoms.
About Me
I’m Pam, a social listening and insights consultant with over 13 years of experience helping brands understand what people are really saying online. My background spans Fortune 500 companies, global pharmaceuticals, and major cultural organizations like the Latin GRAMMYs, where I’ve built strategies that turn social data into clear, actionable insights.
What sets me apart is my ability to make complex data simple and usable. I specialize in event monitoring, influencer tracking, competitor benchmarking, and brand health reporting, always with the goal of helping clients make smarter, faster decisions.
I’ve worked across North America, Latin America, and Europe, and I’m fluent in English, Spanish, and Portuguese. That global perspective helps me uncover cultural nuances that others might miss, ensuring my clients don’t just see the data, they understand the people behind it.
Outside of analytics, you can usually find me traveling to new places, hiking trails that challenge and inspire me, or exploring big questions about the universe. It’s this mix of curiosity and perspective that I bring into every project I work on.
Follow Me on Social